Serial entrepreneur and fitness expert Sarah Williams is a household name in Arizona when it comes to fitness and Arizona Goat Yoga. Having run a successful swim business for over 20 years, she retired from swim coach to start a standup paddleboarding business – Desert Paddleboards. The paddleboard fitness programs are available at several facilities throughout Arizona. As a regular presenter at the annual Fitness Fest Convention, Sarah shares her vision and enthusiasm for fitness with other fitness professionals. The latest venture is Mermaid Fitness AZ. Sarah has been recognized By Visit Mesa Tourism as a local women entrepreneur. In 2016, she started Arizona Goat Yoga with April Gould. Arizona Goat Yoga has been featured in various National and Global publications regarding creativity, entertainment, and entrepreneurship. In addition to appearing on several local and national news and TV shows, such as The Amazing Race Season 30, The List, CashPad, Arizona Highways, and PNS Start Up. Goat Yoga classes typically sell out with 150 people at almost every class and the corporate clientele keeps growing. Sarah has been featured in commercials and print ads for Leslie’s Pools, Phoenix Magazine, and Spencers Appliances. Holding certifications in RYT, Crossfit, USA Weightlifting, US Parkour, and Freerunning, helped her compete on American Ninja Warrior in 2013. Teaching children about the ocean in a fun and entertaining way as a Tour Guide for Project Exploration was a fun opportunity to educate. In her hometown of Mesa, AZ Sarah is considered a naturalist for her efforts to clean up the wilderness by Plogging. American Airlines, Matador Network, and local tourism articles have featured her efforts to reduce litter through Plogging in Arizona. In collaboration with Tahiti Adventures, Sarah leads bi-annual trips to Tahiti for adults and teens. These trips support the local economy, with a focus on eco-friendly activities such as restoring coral reefs, beach clean-ups, planting coconut trees, and turtle conservation. Most recently, Sarah and her family used their survival skills to win $10,000 on BYU TV’s new competition show – The Survivalist, season one, episode 4.
